About Us


Dr. Chips Consulting LLC (DrC) is a specialist consulting firm that has a collective experience in all aspects of the Lighting Industry and enterprise-wide innovation management which spans several decades. We focus on the commercialization of technology.

The principal and founder Dr. Chips, is an internationally recognized lighting industry pioneer, whose experience covers a full 360° perspective of the industry. His past contributions in the lighting industry over 25 years, cover many areas including research, research management, business creation, product and business launch, strategy – standards and regulations. A hallmark of his work includes the forecast of emerging SSL business and launching OSRAM’s American LED lighting business. His contributions have created significant revenue and penetration, in the organization he was involved in.

Dr. Chips also played a key role in the US lighting industry, as the founding member and chair of NEMA SSL Section, in NGLIA, ASSIST and as popular invited speaker at numerous US and international events. He continues to play an influential role in these and other public organizations. He regularly chairs the LEDs and SSL Ecosystem Conference series – a leading international conference.

DrC includes professionals from the lighting and corporate innovation management ecosystem that cover key aspects of lighting business including functions such as product conceptualization, design and development, manufacturing, product launch, marketing and sales. Their experience in the industry is from reputable and leading lighting companies. The DrC network additionally has deep access to talents within the industry which gives it the flexibility to configure the team to ideally suit clients’ needs.

Why choose us


Industry Tested

The DrC group is industry tested, with practical operational experience and many years of practice. We have access to worldwide resources that can be brought into play for any lighting business or project.

Leading Global Design House

Key resources are the partnership with a leading global design house for product design, and innovative approaches to practical solutions. Working together, the team offers critical consumer insights, regional insights around the globe, as well as future trends in technology and end-user preferences. A unique capability offered is expertise in “design thinking”, “service design” and user experience.

Value-Added Manufacturing Partner

DrC has established a trusted value-added manufacturing partner in Asia with many years manufacturing experience for leading global lighting and electronics companies and experience in low cost manufacturing without sacrificing quality. They are also experts in “design for manufacture”, have an R&D center, and provide technical and testing services to customers.

Track Record

Dr. Chips and associates have a prior track record involving industry experts and teams where required, are adaptable and can be configured as needs evolve, responding to client needs
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