This is a comprehensive role covering many aspects of the business. While the company started as a smart lighting product company we were able to support its transformation into a connected “things” and smart controls platform company. In a matter of three years, this company is poised on the cusp of a breakout of “hockey stick” growth, and is now seeking financing of working capital to sustain its growth.
- Product strategy and planning, product roadmap development
- Opportunity identification and launch of international business and alliances
- Strategic investor identification and investment support
- Sales and channel relationships identified and developed
- Supply chain and manufacturing partner identified and established
This company started off as an early stage pre-revenue enterprise with a young and talented team. Our work supported them in numerous aspects and growth stages. Initial support included product strategy and planning and recommendations in performance specifications of consumer lighting products. This ongoing work includes regular participation in Board meetings, and recommendations for product, market (channel) and alliance strategy. Our deep connections in the lighting industry have seeded several relationships. Additionally, we have been able to identify and establish cooperation with international partners, strategic investors and customers. Critical to the success of this business is the identification and establishment of a low cost, high quality manufacturing partner. Our deep relationships have successfully created a loyal and supportive manufacturing and design partnership.
This company is undergoing a pivot and becoming a recognized connectivity and smart controls platform company, with a much larger potential and reach. We are assisting them in identifying OEM partners, strategic investors, and channels. We anticipate that with this pivot our client will become a key player in the internet of things ecosystem